Media Management

Placing advertising can be a daunting task. How do I reach my target? What stations/publications do I buy? What time slots? For the advertiser needing full-service media buying and planning, we will be your virtual media department. If your needs are limited, we will work with you on a project basis.

When you hire us, your brand's interests are kept paramount in our agreement, and in our dealings and negotiations on your behalf. The actual media cost, including commission and all negotiated discounts, is fully disclosed and verified by original media invoices at your request.

Why Use A Media Buyer?
MasterMedia releases you of the time consuming task of managing and buying your advertising.  It is important for you to understand, there is no cost to you for this service!   MMP is paid a commission by the radio stations.   Each station pays a standard rate to all advertising agencies.   In other words, the cost to you is the same if you call each station and make the buy yourself, or if you hand off the task to MMP. It is a win-win!

Targeted Marketing:
We are constantly looking at every station in the market and analyzing the Arbitron information on a fair plane. We know who your target market is, and we make the buys based on how to reach that target. We implement a methodology unique to each client, to each industry.

As your agency of record, MMP coordinates all contracts, places all buys with media outlets, justify billings, execute make-goods, and delivers flight reports to you.   We also review ROI with you. We want to make sure we are achieving measurable results with the ads we place for you. This includes the following media vehicles:

• Television
• Radio
• Newspaper
• Outdoor (includes billboard, transportation, and benches)
• Magazine
• Direct Mail