Company: Bios

Kathy Friend
Senior Media Buyer

Media and Advertising Management / Promotional Event Planning and Management
Strategic Planning / Corporate Communications / Public Relations

BACKGROUND/EXPERIENCE OVERVIEW

• Began career working in market research. Conducted the “Pepsi Challenge” in local malls and grocery stores in the mid 1980’s.

• Diverse advertising skills including television and print production, media analysis, and sales tools/collateral development, as well as implementation and execution of strategic.

• Manages budgets from $4m to $1,000 – locally, regionally and nationally.

• Assists clients in Public Relations activities including press releases, talking points (sensitive issues), media training, increasing media exposure/impressions, and acts as spokesperson.

• Specific expertise in promotions including B2B and B2C events. Examples include: SpongeBob promotion, professional seminar series that attracted over 100, internal business dinners, and assisting in leading the management of the 2 largest charity wine auctions in the world (visit http://www.napleswinefestival.com and http://www.napavintners.com)  

• Able to consistently meet budgets and exceed sales/lead goals.

• Advertising philosophy is simple – ROI. If the potential return doesn’t match the investment – then it is a bad campaign. Likewise, if measures are not in place to capture the results of the ad campaign – take a step back and regroup. Some results from campaigns include: 70% sales increase in just 7 months for consulting firm, average of 38% increase in patient leads from web site and telephone inquiries for medical practice, consistently hitting over 50% of new student lead goals for University, attracted nearly 1,000 to grand opening of new subdivision, attracted over 4,000 to celebrity photo-op in community, assisted realtor to achieve $1mil in sales…. within the first 3 months in the business!

EDUCATION

Davenport University

MBA Degree Candidate - Strategic Management Specialty

Indiana State University

BS Degree – Management/Marketing

Marty Friend
Senior Art Director & Creative Director

Graphic Design / Video and Sound Production / Web Site Design / Flash Programming / CD Rom Creation

BACKGROUND/EXPERIENCE OVERVIEW

• 1974, at age 20, Marty was appointed Vice President of Elkhart Signs, Inc. in Elkhart, Indiana.

• 1977 he founded Rapture Studios as President and Art Director. During this time, he became involved in computer graphics tools and computer programming. Completing his HTML training at the University of Southern California, Santa Barbara, Marty was primed for the explosion of the World Wide Web.

• 1994, MasterMedia Productions was formed, as a multimedia house specializing in website creation, and continues today as the best regional creative source for Multimedia and Web development.

• international recognition for computer graphic illustrations, which Strata, Inc used in a national advertising promotions, CD-ROM, and Web Site.  

• Marty's sound manipulation and programming has been used by Young Chang America (creators of the world acclaimed Kurzweil music keyboards) and Sweetwater Sound (one of the world's largest music retailers).

• Programmed and markeed “Rhyme Design” software for musicians and poets.

• Created StellarMove Technologies which markets a unique system for displaying images on the web

AREAS OF EXPERTISE

Graphic Design
• Adobe Photoshop
• Adobe Illustrator
• Macromedia Fireworks

3-D Modeling & Animation
• Strata 3D CX

Interactive Media
• Adobe Director
• Adobe Flash

Video Production
• Apple Final Cut Pro
• Adobe After Effects

Audio Production
• Digidesign Pro Tools HD